Five Ways Iconography Benefits the Users and the Business

Greg Robleto
5 min readDec 21, 2022

Iconography — or symbols representing ideas or concepts — can be a powerful tool in design and communication. Not only can it help to overcome language barriers and cultural differences, but it can also improve the user experience and benefit a business in several ways. In this article, we’ll explore five ways that iconography can enhance the user experience and benefit a business. From improving usability and accessibility to creating a cohesive brand identity, iconography can play a vital role in the success of any organization.

Here are five benefits of iconography for both users and businesses:

Visual clarity

Iconography uses recognizable symbols to represent specific concepts or ideas. Because icons are visual elements, they can convey meaning quickly and efficiently without needing text. This can be particularly useful when space is limited or the audience may speak a different language than the designer.

For example, a simple trash can icon might represent deleting or discarding something. Because the icon is easily recognizable, users can understand its meaning without reading any text. Similarly, an icon of a house might be used to represent the concept of a home, or an icon of a shopping cart might be used to represent the concept of making a purchase.

By using icons to represent specific concepts or ideas, designers can help users understand and navigate complex systems more efficiently and provide a clear and concise visual representation of ideas and concepts.

Brand Recognition

Iconography is essential to brand recognition because it helps visually identify and distinguish a brand from its competitors. A strong iconography can instantly communicate the values and personality of a brand to its audience.

One of the main reasons iconography is so compelling is because it is easily recognizable and memorable. When people see a brand’s iconography, it immediately registers and helps them associate the brand with certain products or services. This can be especially important for companies that sell products or services similar to those offered by their competitors, as it helps to differentiate them in the market.



Greg Robleto

Creative leader at the intersection of design, product, and tech. Writing mostly about design, CSS, product strategy, leadership, investing, and more.